Owned Brands
With 14 years of experience in the owned brand space, I have gained a deep understanding of its dynamics. Working at agencies for notable brands like RiteAid, Walgreens and Albertsons has honed my focus on brand development, strategy, packaging and brand identity. This diverse experience has equipped me with the tools to navigate challenges and drive success in owned brand initiatives.
For eight years at an agency, I collaborated with the Rite Aid brand and directed the creative team to launch nine brands. This role enhanced my skills in brand development and team leadership.
I participated in projects for Albertsons who has an extensive selection of private label brands. Projects that focused on category nuancing, ensuring each
sub-category has it's own distinctive look and feel.
