Seasonal Design
Seasonal Design combines unique products with vibrant patterns to reflect the spirit of each season and holiday. With every change of season, the packaging reflects evolving influences, enabling adaptations to current trends. Each year, the goal was to create new designs that honor the essence of the season, ensuring the products stay relevant and engaging for all occasions.
Walgreens seasonal brand known as Festive Voice extends across all seasons and holidays. Holiday has 4 voices across categories with different colors & imagery to keep the packaging interesting.
Walgreens seasonal brand known as Festive Voice extend across all seasons and holidays. Easter has multiple voices across categories with different colors, patterns & imagery that work together.
Rite Aid's seasonal items evolve each year to keep up with current trends. While the patterns and colors are updated, the fonts and overall design remain consistent. This approach ensures that the design feels both familiar and fresh with each annual update.
