Walgreens Brands
During my time working on Walgreens, I managed brands from their initial concept through maintenance. These brands include health and wellness, personal care, beverages, and seasonal products. I played a key role in the design and rollout of Walgreens' brands through collaboration and innovative strategies.
Well at Walgreens
Category: Health & Wellness
Well at Walgreens is Walgreens' largest owned brand, offering a diverse range of over 15 categories from first aid to vitamins. With a cohesive design, it features consistent fonts and architecture, while colors, illustrations, and photography showcase each product.
Well at Walgreens
Category: Beauty Vitamins
This segment of the Well at Walgreens brand is dedicated to beauty vitamins. With its feminine colors and elegant fonts, it appeals to women seeking products that promote a healthier lifestyle.
Nice!
Category: Beverages, Snacks & Candy
This concept for Nice! sparkling waters, was to introduce a new specialty design for these 3 flavors. The unique design allows for category-specific nuances, ensuring that this category is highlighted appropriately.
Festive Voice
Category: Seasonal
Walgreens seasonal brand known as Festive Voice extends across all seasons and holidays. Holiday has 4 voices across sub-categories with different colors & imagery to keep the packaging interesting.
