Albertsons Brands
Albertsons is one of the leading US grocery retailers, with 2,200+ stores across 34 states under banners like Safeway, Vons, and Jewel-Osco. The project was to support Albertsons with the evolution and transformation of their own brand portfolio, allowing flexibility to category nuancing while challenging national brands.
Signature Select
Category: Cold Brew Coffee
Sig Select launched a line of cold brew coffee and sought a design that would capture the essence of the category while remaining competitive in the market.
O Organics
Category: Thin Sliced Bread
O Organics aimed to give their new Thin Sliced breads a vibrant appearance to stand out in the market. Using fun graphics and bold colors to create eye-catching packaging design.
Open Nature
Category: Baking Mixes
Open Nature introduced a new line of gluten free baking mixes. The design for all the mixes was very similar, so the focus of each package was the photography to help differentiate from pack to pack.
Open Nature
Category: Cauliflower Crust Pizza
Open Nature's cauliflower crust pizza package design used differentiating colored flavor bars while the imagery and flavor cues effectively set apart each SKU.
